Morning Fuel Coffee (Concept)

Agency: Creative DNA
Designer: Martynas Vežbickas
Country: Lithuania

It's coffee in three different packs. Each contains pure Robusta roasted whole beans. Taste comes with smooth, pure and sweet. To reflect this variety, each pack has characteristic image of archaic basket, nowday's pot and of course espresso pot. Company's brand "Morning Fuel" is displayed as oil digging machine - the way to addict workaholic customer segmentation.