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Canned Fish (Concept)

Derrick Lin Packaging of the World Chief Curator 3/07/2014 12:13:00 PM , , , ,

Designer: Anna Fitzgerald
Country: Russia

The concept presents new approach to the usual packaging of tinned food.

Basic idea of the design is the metaphor of the contents: instead of standard round shape you can find fish silhoette.

The background supplements the image with the picture of fish scales.

The edge of different colours favours fast ans simple identification by the customers.



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