Red Bull Cartoon Edition (Student Project)

Designer: André Ferreira
School: Instituto Politécnico do Cávado e do Ave
Country: Portugal

This was a project developed in the academic context, which aims to develop a range of special a product with three varieties of a brand of food or drink. The brand chosen was Red Bull, the famous Austrian company of energy drinks. I created the Red Bull Cartoon Edition. The concept came from the cartoons produced by the brand. I really appreciate their cartoons and the fact that Red Bull is recognized in several sports like Formula One and Air Races. I created three varieties: Formula One (Drink like a champion), Air Race (Drink with madness) and one for the existing Red Bull Comercial Cartoons (Drink with fun). The packaging includes the three varieties and a cartoon sticker. In addition to the product itself, were also proposed to create an application. I created a Red Bull Cartoon Edition Sticker Album, where consumers can collect all the cartoons included in the packaging.