Bigelow Tea Rebrand (Student Project)

Designer: Brielle Wilson
School: Pratt Institute
Type Of Work: Student Project
Country: United States

My assignment was to reinvent the Bigelow brand through an innovative product delivery system, introduced in a high-end gift set package and identity. Due to Bigelow's wide target market of 18-60 year olds, I had to create a packaging concept that is fresh and modern, yet classic. The innovative tea concept I developed was Bigelow's signature teas in the form of a dissolvable powder, compacted into a sphere shape. These easy to use 'tea pods' are individually wrapped in colored cubes to represent the three flavors included in the gift set: Constant Comment, Darjeeling and Lemon Lift. I expanded on these diamond-rotated cubes in the gift box construction, resulting in a pyramid inspired structure that is modern and unique compared to the competition.