Marier

Agency: clever
Designer: Daria Mikhaylova
Type of Work: Commercial Work
Client: Marier
Country: Russia

Our task was to consolidate their position and increase market share by attracting new clients to launch a new brand Marier. We pitched our potential buyers - women, two target audiences 25 years and 45 +. First: active, using modern technologies, prefer fast but useful solutions in cooking. Second: held in personal, family and professional sense women who attach great importance to the quality of cooked food and home comfort. Our objective was to convey to both groups, that our utensils to cook nice, easy and fun. Served as the basis of the concept saying, "The way to a man's heart is through his stomach." But with pans Marier this way is simple and entertaining. The concept is revealed in the communication between the two spouses through stickers on the fridge - is an easy home flirting.