Meatshop (Student Project)

Designer: Kyle Matthews
Illustration: Victor Wong
Professor: Albert Ng
Course: York Sheridan Design Program
Country: Canada

Meatshop is the brand of packaging for menswear, created with an artisan butchery aesthetic in mind. Multiple prototypes use box board and butcher paper to wrap shirts, socks, and underwear. Each product’s package has a brief description on the outside, along with unique and whimsical suggestions for post-consumer application on the inside – anything from a paper airplane to superhero disguise. Elements on the front face are die cut to reveal product color and texture underneath.

Made for the YSDN Package Design course. Professor: Albert Ng.