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Novka

Derrick Lin Packaging of the World Chief Curator 4/01/2014 11:49:00 AM , , , ,


Agency: Alexandrov Design House
Client: Dmitrov Dairy Plant
Country: Russia

Agency ALEXANDROV DESIGN HOUSE in early 2014 developed for Dmitrov Dairy Plant design concept packaging of dairy products under the brand name «Novka». Ranking : reflect 50s USA. Laconic characteristic logo occupies a large part of the package. Series of red packages designed for the lower price segment . Additional SKU «Gurman» in white packaging is designed for upper-middle price segment . Given the thrust of the target audience to nostalgia , this sleek brand «Novka» is clearly different in the competitive series in which there is a clear overabundance of images of animals and people .






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