Royal Tea Richard

Agency: Svoe Mnenie
Creative Director: Andrey Kugaevskikh
Type Of Work: Commercial Work
Country: Russia

Richard is a new high quality classic English tea of the May Company, a Russian giant tea producer.

The idea was to create packaging design that would communicate the royal atmosphere of English tea ceremony. Seeking to combine traditional royal grace with simple delicate food style we came up with the corresponding design where the golden lion has become a brand symbol.

The brand has been recently launched in the Russian market and aims to attract lovers of classics as well as new taste discoverers.