Ziesche Modern Apothecary

Agency: Noise 13
Creative Director: Dava Guthmiller
Designer: Ben Wong
Client: Ziesche Modern Apothecary
Country: San Francisco, United States
Type Of Work: Commercial Work

When Beauty Company owner Sherri Ziesche wanted to launch a line of exceptional bath and body products for her San Francisco clients, she came to Noise with determination and a clear vision. Inspired by visits to European and Asian spas, she was looking to offer a more personal and customizable experience, where customers could participate in the creative process and tailor the product to their exact preferences. This hands-on approach, along with old-world apothecary bottles, informed the design of Ziesche Modern Apothecary. Each label has space for Sherri to sign and date the product, and a custom rubber stamp makes for an economical collateral solution that reinforces the hand-crafted feel. The designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space. We are thrilled to see what’s in store for the Ziesche brand, and to have been a part of creating a product that appeals to both women and men alike.