Agency: Bullsheep. A Brand New Animal
Designer: Filip Nemet
Client: GreenLife DOO
Type of work / Commercial
Country: Serbia
GreenLife started small, so we were able to really experiment with the first packaging. Redesigning the packaging came natural after the demand for it’s products started to grow rapidly. We had to come up with something more practical in terms of packaging process as well as the transportation. This was a unique opportunity to improve the user experience as well.
Inside each box there is a tag with a rubber band which can be used to close the bag after using it. We used cuttings to make the tag, more precisely, it was extracted from the box by opening two windows on the front. That way we reduced the wast for a small but still significant portion. Also, the tag can be used to close other homemade and natural products, so it stays present in consumers life longer than the product itself, promoting the brand and it’s philosophy.
Each tag says
0% Mechanization – Produced with bunch of love and effort, without usage of mechanization.
0% Pesticides – Growen and produced with no application of chemistry nor pesticides.
100% Natural.
They really accomplished the motif that they were implying. It was really good, I fell in love the first time I saw this product it was very feminine though it’s an alcoholic drinks. Good job.
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