AROMA

Agency: 2yolk
Type Of Work: Commercial Work
Country: Greece

We created the “AROMA” brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three “AROMA” lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.