Designer: Hani Douaji
Location: Preston, United Kingdom
Project type: Commercial work
The Brief: New, modern, stylish and bold packaging represent the power of young people.
Solution: Three main visual element/aspects have been changes. Firstly, The logo has been adjusted and rotated 15 degrees. Secondly, logos's color has changed from red to orange. Thirdly, the bright orange mug on each pack has an outstanding, unique and different shadow/signiture to express the different flavours.
Required designs: A set of nine packs with full SKU.
Five main categories: Original, Hi mix 3 in 1, Creamer Original, Creamer Light, Cappuccino
Five cappuccino categories: Original, Vanilla, Caramel, Hazelnuts, Chocolate
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| The old packaging |
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| The main concept - Two visual changes |
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| The typography - Free hand |
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| Main pack's shape development |
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| Structure - Label relationship |
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| Colors scheme |
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