Laughing Man Coffee Packaging

Creative agency: Established
Type of work: Commercial work
Country: USA

Laughing man coffee packaging for Hugh Jackman

Established was hired to design a brand, identity, packaging, website and retail store for Hugh Jackman's charity, laughing man, whose first venture was the sale and distribution of coffee, tea and chocolate. The brief was to create an ethically-responsible brand whose products would look at home on the shelves of a luxury food hall.