DADA Sparkling Wine

Creative Agency: Keumyang International Brand PR Team
Designer: Jonny Kim
Client: Keumyang International
Location: Seoul / South Korea
Project Type: Commercial Work

DADA proposes a completely novel concept of wine that rejects the conventional formality of classic wine but focuses on the sensation of ones who boldly express themselves as they are.

The striking and memorable brand name DADA is come from the European avant-garde art movement, Dadaism.

DADA is a semi-sweet sparkling wine for people who love self-expression in various venues and time, and it comes in a small size that complies with the individualistic trend of the market.

The rebelliousness of Dadasim that extends to the contemporary Pop arts is shared by DADA promoting playful and sensational collaborations of artworks with currently active local artists.