Awestruck Hard Cider

Creative Agency: Buddy
Client: Gravity Ciders, inc.
Location: USA
Project Type: Produced, Commercial Work

America’s craft beer revolution has reawakened interest in the world of hard cider, and local, organic and artisanal brews are now being joined on the shelf by mass-produced corporate brands.

For Awestruck, it was an opportunity to stake its claim as an authentic craft cider, challenge consumer perceptions of the category and educate taste buds on how cider should taste.

To help Awestruck make its point, Buddy created an iconic and communicative brand mark. Blending a bold monogram with a hidden exclamation point, the identity reflects the surprising taste of the cider while reinforcing both the brand name Awestruck and the Hard Cider descriptor.