East 9th Brewing

Creative Agency: Big Dog Creative
Doss Blockos 'Original Artwork' by Jak Rapmund
Fog City 'Original Artwork' by Mimi Yoon
Lick Pier 'Original Artwork' by Conrad Bizjak
Project Type: Produced, Commercial Work
Client: East 9th Brewing
Location: Melbourne, Australia

East 9th Brewing fosters creative and interpretive thinking around its brand stories using unusual and idiosyncratic label art- appealing to those who wish to challenge the social order…East 9th Brewing label artwork is designed to remain open to interpretation by the consumer, fostering imaginative thinking about identity and provide consumers with a means of edgy and unique ‘self-branding’ in social situations.

The Unique Points Of The Packaging:
Three and a bit years ago, our keen industry insight exposed an opportunity to create a brewing company that connected with consumers through a philosophical approach, and created products that broke slightly away from the norm…The instantly recognisable East 9th ‘brand-in-hand’ experience opens up pathways to a ‘badge consumer’, conveying the ideas on togetherness, camaraderie and self expression.