Creative Agency: Lavernia & Cienfuegos
Project type: Commercial work
Location: Valencia, Spain
Packaging for oats and muesli range.
Kölln, is a leading German branded manufacturer of whole oat products. Its products already sold in Spain, however, the packaging was redesigned to reposition and re-launch the brand specifically for the Spanish market. Global advertising agency, FCB (Foote, Cone & Belding) led the process and developed the brief. The new packaging needed to look different, be optimistic and be in line with the proposed new slogan: “crazy for oats”. Typography, the image of the bowl and a careful combination of colors that differentiate the various products in the line are the elements that we played with to achieve the desired result.
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