Creative Agency: BREAK
Art Director: Luca Franceschi
Account director: Laura Cremonesi
Project Type: Produced, Commercial Work
Client: Wonderfood
Location: Milan / Italy
Scenario
Oasy is a Brand by Wonderfood, a company specialized in the distribution of high-end food products for cats and dogs.
In a growing market, Wonderfood launches an extremely varied line of dry foods in order to meet the different requirements of different pets - according to age, size and more.
Communication Objectives
This wide project required the development of several type of materials, from the packaging for the new products to B2B folders, from point of sale materials to consumer leaflets.
Creative Solution
The packaigng was designed in accordance with the brand identity: a white satin background conveys premiumness, while photos with children and puppies focus on the emotional values of the brand. Icons and coloured bands have been extensively used in order to explain and differentiate the offering. Detailed information has also been given on the back of each pack. Also, in order to quickly convey the product benefits and the brand values, the visual device “Natural Quality Love” has been created and widely used on most materials.
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