The Characters by Gościszewo Brewery

Creative Agency: Ostecx Créative
Project Type: Produced, Commercial Work
Client: Gosciszewo Brewery
Location: Poznań, Poland

Gościszewo Brewery is present on the polish market for over 20 years. Yet the packages of its beers didn’t supply them sufficient recognition and didn’t build strong and consistent brand. Our task was to create a new visual identification for the brand and brewery portfolio arrangement. That resulted in creating two lines of products – one with characters, which became the faces for each style of beer.

In case of Rybak, Komtur and Darz Bór we’ve created new names for the products. All labels share the same style of design, which will be continued when the new beer styles will be released to the market. Each product stands out with vivid, firm color. Thanks to labeler change, we had a free hand to create the new label punch.

Gościszewo Brewery is a family business. Firmed in 1991, it is the first private and craft brewery in modern history of Poland. Known by home brewing enthusiasts and inhabitants of Pomerania, wants to expand its “impact zone” and get to the wider group of consumers.