Creative Agency: 160over90
Client: Devoto Orchards
Location: California, USA
Project Type: Produced, Commercial Work
Mighty dry. Super crisp. Introducing Golden State Cider— made by Californians, for Californians, from all-natural, 100% pressed West Coast apples.
Sonoma-based Devoto Orchards called on Newport Beach branding agency 160over90 to create the cider’s logo and mark, and to design packaging, promotional and sales materials, and drinking accessories that exude a coastal, carefree vibe.
160over90-designed Golden State Cider cans and carry boxes line California beer store shelves, while branded pint glasses, coasters and cocktail napkins, keg collars, tap handles, and table toppers fully outfit North Bay bars and restaurants where the gluten-free hard cider is available in draft form. Branded elements sport a bright color palette of orange, cream, and teal, and a playful sea otter mark, married with messaging like, ‘From our orchard to your table, or surfboard or lawn, or rock or hood, or backpack or hammock."And promotional swag includes Golden State Cider t-shirts and beach towels, in keeping with California’s on-the-go, explorative nature.
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