El Bandarra

Concept, packaging & art direction: Albert Virgili
Lettering & packaging: Ivan Castro
Client: Martí Serdà
Location: Barcelona, Spain
Photography: Lia Marrugat
Project Type: Produced, Commercial Work

Packaging for El Bandarra, a new vermouth with a traditional feeling. The concept behind the packaging is the ritual of having a drink (vermouth) with friends on a sunny Sunday before lunchtime in a neighborhood bar. The graphics printed in the bottle mimic the window sign painting in all the bars in Barcelona a few decades ago, and the texts are idioms and expressions one would hear while having a vermouth with friends.