Joe's Farm - Organic Milk Chocolate (Concept)

Creative Agency: CreativeDNA.lt
Designer: Nora Stašaitė
Project Type: Concept
Location: Kaunas, Lithuania
Packaging Material: Paper

We wanted to create a warm and cozy design to milk chocolate manufactures that focuses on hand made products. We were not only concentrated in simple symbols but also in openness, honesty and "made at home" spirit. In that case we decided to use white background with non-aggressive colors at the top and bottom of the package – that makes chocolate look more natural. However, the main attraction is not the chocolate, but it's filling. Nuts. We combined nuts with warm drawings that overlaps with manufactures logo.