Creative Agency: Design Womb
Photography: Lucy Hewett
Project Type: Produced, Commercial Work
Client: Ripple Coffee
Location: Bexley, Ohio, USA
Packaging Material: Flexible Pouch
Ripple Coffee is committed to roasting beans strictly from farms owned by women. The company is dedicated to compensating women for their contributions by giving a percentage of each purchase back to the community.
Design Womb partnered and delivered a complete brand identity and creative package design for a lineup of whole bean coffee. The coffee bags are vibrant and patterned. The fresh, rotating color palette captures the spirit of the company's cause while drawing inspiration from beautiful coffee farms and sources around the globe. Each roast utilizes large, bold tasting notes, with a playful and wholesome tone.
The Unique Points Of The Packaging:
The base coffee bags were printed in four different main colorways and are paired with roast-specific labels that also alter in color and capture a fun and playful typographic list of tasting notes. This allows for an extended range of use of the base bags by allowing them to pair with any future label or new roasts.
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