Agency: 2Pi Group
Designer: Marta Sobon
Project Type: Produced, Commercial Work
Client: Limito
Location: Grudziadz, Poland
Packaging Material: Paper
Concept and design were the answer for customer's need to promote their new salmon product - 100% salmon slices with no artfificial additives or preservatives, farmed in certified bio culture in Norway.
Using natural materials and providing packaging organic look made the product clearly outstanding among the other salmon products on polish market.
Using standard Arktika cardboard paper on it's uncoated backside as the front side. It provides deep color soaking and all natural, eco look.
All informations are printed using 3 semi-transparent colours only - green, blue and red to emphasize product's Norwegian origin. The cut out shape together with the word BIO create smiled face symbol what makes the product clearly recognisable as nature friendly.
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