Agency: Voice, Australia
Art Direction: Anthony De Leo (Voice)
Artist: Jordan Metcalf, South Africa
This wine by Longview is an exclusive, small batch Shiraz—hence the name ('as rare as hen's teeth'). Drawing upon the notion of something that is rare and precious, the rich and ornate gold lettering makes it clear that this wine is unmistakably special.
Jordan Metcalf is a graphic designer, artist and custom letterer based in Cape Town, South Africa. Voice Design in Australia asked Jordan Metcalf to collaborate with them on a wine label for Adelaide Hills Wine Region. The label was beautifully produced as gold foil on black.
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