Agency: 4ye Design
Project Type: Produced, Commercial Work
Client: Nexavar
Location: Xiamen, China
Nexavar is a local brand by Fujian Yao Jian Paper, they are known for quality and cost constraints and they wanted to establish a unique brand personality.
Tissue (paper towels) are intimate - in direct contact with human skin, just like clothing, they are as close as the relationship between paper towels should be the same as the costumes reflect the user's personality; penetration users thinking. Therefore the tissue anthropomorphic, give them dressed and wearing jewelry.
The series features underwear towel; mature men's shirts with a paper towel; business men with tie towels; casual boy with a paper towel watch.
Such fun and such intimacy!
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