Choc City (Student Project)

Designer: Maria Belen Barcenas
Project Type: Student Project
School: TAFE Campbelltown
Course: Diploma in Graphic Design
Location: Australia
Packaging Contents: Chocolate Milk
Packaging Materials: Plastic Shrink Sleeve

The brief of this project is to design a shrink sleeve label for a 1 litre bottle of a made up drink product. We were given the correct size for the label based on the guidelines of Le Mac Australia Group (prints for packaging purposes). I've come up with the product name 'Choc City' which compliments the illustrations on the label. This product name idea also derives from the old Cadbury chocolate commercial campaign 'Wouldn't it be nice if the world was chocolate.' The whole label design is drawn in Adobe Illustrator. Due to the fact that this is simply a concept, the label is never actually printed. The bottle along with the final label design, is modeled using Cinema 4D.

What's Unique?
It mainly focuses on fun design that is eye catching to the audience. I wanted to involve illustrations in the design other than sticking a literal chocolate milk drink picture on the label.