Edge - Explore Your Coffee (Student Project)

Designer: Bård Larsson
Project Type: Student Project
School: Broby Grafiska
Course: Graphic Design / Technician
Location: Sunne, Sweden
Packaging Contents: Coffee beans
Packaging Materials: Paper

A redesign of the special coffee Edge from Swedish major coffee house Löfbergs. The aim is to reach a younger, more urban group of coffee drinkers in order to increase sales in Stockholm and other big cities. These are customers who rather choose smaller brands and often put big interest in the products. Edge will be sold as fresh roasted beans and the design is a challenge to explore the thousands of flavours that is hidden in a coffee bean. Included in the project is a content marketing magazine as well as posters, mobile app etc

What's Unique?
The concept is designed to reach out to the customers Löfbergs is missing today. The design is a challenge to explore the thousands of flavours that is hidden in a coffee bean.