Agency: Stranger & Stranger
Project Type: Produced, Commercial Work
Client: Craigellachie
Packaging content: Whisky
Location: London, New York, San Francisco
Craigellachie – this is a new bottling of “the firey crag”. Steadfastly still using worm tubs to this day (snaking copper condensers) to add sulphurous ballast to the dram – it was even considered ‘old fashioned’ back in 1891. Legend has it that the founders’ cat used to run away when it smelled the spirit vapour on the stills and they used that as a sign to turn off the steam. A stubbornly unique design for a strong willed malt.
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