Design Agency: Boxer & Co.
Project Type: Produced, Commercial Work
Client: Brownes Dairy
Location: Australia
Packaging Contents: Yoghurt
Packaging Materials: Plastic, cardboard, foil
West Australian dairy company, Brownes tasked us with a redesign of their 33 yoghurt SKUs to launch in conjunction with new, natural formulations.
The ‘flavour cow’ heroes farm freshness in a modern way and houses fruit, flavours and illustrations to cue realness and taste. Hand-written fonts and doodles communicate authenticity.
To add fun, the cows were given their own names - like Beryl, Daisy and Doris. The reverse of each label houses fun facts and activities, encouraging engagement in the core demographic - young families.
Brownes reported an increase in sales of an amazing 38% in the month following the launch of the new design.
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