Athiri di Rodi

Design Agency: Molivi - Design Studio
Art Director: Mári Dimitrouli
Photographer: Fanis Mourtos
Project Type: Produced, Commercial Work
Client: Passalis Family
Location: Rhodes, Greece
Packaging Contents: Wine
Packaging Materials: Glass

ATHIRI di Rodi is a local white wine variety and an addition to the Passalis Family product series.

The brief: Modern design that reflects the locality and wine culture of Rhodes, while targeting the young residents and tourists of the island.

Our Concept: We kept the pattern of the Greek and Italian elements that we designed for the products of the same series as a basis. Our colour palette of black and gold gives a more delicate and premium touch to the product.