Creative Agency: Regina Road
Lead Creative: Jo Green
Project Type: Concept
Location: Birmingham, UK
Packaging Contents: Hair Care
Hipsters unite, beards are here to stay. With male grooming taking a retrospective turn in a modern world this concept from Jo Green, draws from English heritage on old hand-painted signage and advertising in 'pin' worthy packaging. The conceptual line of facial hair and haircare includes a range that extends to beard oil, to moustache wax and pomade and cologne. Using an old barber shop as inspiration, the packaging features hand-crafted typography throughout the range. The modern packaging and cool contrast of black and white give it a hip contemporary edge.
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