Creative Agency: A Friend of Mine Design Studio
Project Type: Produced, Commercial Work
Client: Resident GP
Location: Melbourne, Australia
Resident GP, run by Gabi Sidhu and Pawel Gaca, is an online homewares store selling beautiful wares from both local sources and around the world. Resident GP required a rebrand and new website design to gain a wider audience in a competitive marketplace and give a unique online retail experience. We created a thin circular monogram to encapsulate their initials GP (Gabi & Pawel) which contrasts with the bold yet friendly typography with softened rounded edges. The custom responsive website design is created to give users a beautiful shopping experience and features adaptable banners, a unique menu design and integrated blog. The grid is a recurring theme within the brand identity, providing a simple packaging solution when teamed with circular stickers. The monogram comes into its own when etched and gold filled within Resident GP’s own marble vessel range.
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| 'Linear' range by Resident GP, styled by Natalie Turnbull and phototgraphed by Elise Grace |
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| 'Linear' range by Resident GP, styled by Natalie Turnbull and phototgraphed by Elise Grace |
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