Creative Agency: Twentyfive
Creative Director: Ariel Di Lisio
Art Director: Aldo Arillo
Designer: Marcelo Quinzio
Project Type: Produced, Commercial Work
Location: Argentina
birot™ is a lighting company with presence in main latinamerican cities like Mexico, Bogotá and Buenos Aires, where it distributes state of the art and exclusive products for clientes like W Hotels, Tommy Hilfiger, Victoria’s Secret and Google among others.
Under “Technology meets Design” we generated an identity system inspired in the precise shape of their lamps an the visual language of technical specifications used in packaging. This simple and universal language, was sophisticated using a proprietary geometric grotesque typeface that reminds the logo forms and details.
Packaging, stationary and digital applications for birot™ make use of the same simplicity concept to create the graphic standards, silhouettes of the products and the typographic messaging over industrial surfaces results in an identity system smart and concise.
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