Creative Agency: Friendship
Project Type: Concept
Packaging Content: M&M’s
Location: Belgium
Briefing:
Develop a snack for the digital generation.
Target consumer:
Digital natives and heavy social media users: the meme generation.
Description:
Finally the internet has it’s own candy: MeMes. We created a limited edition of M&M’s. By printing famous faces of the internet on M&M’s, the MeMes were born.
The first edition features cewebrities like Bad Luck Brian, Sand Eating baby, Antoine Dodson and Overly Attached Girlfriend. Meme suggestions for the second edition are welcome.
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