Laboratory Oil (Concept)

Creative Agency: Studio Monstera
Project Type: Concept
Location: London, UK
Packaging Contents: Garlic & Chilli infused olive oils
Packaging Substrate / Materials: Glass & Paper
Printing Process: Digital Printing

For the Laboratory Oil visual identity we set out to create a graphic language that is reminiscent of the high-school chemistry class from a bygone era. This was achieved through the combination of an accessible bold graphic style (typically found on warning labels) and the heavy assertive tone of the copy (i.e: "high molarity" and "handle with care"). The visual identity was inspired by constructivism and vintage stamps, with a deliberate misregistration of coloured print layers throughout.