Gastriflex Medicine (Student Project)

Designer: Balázs Kétyi
Project Type: Student Project
Location: Budapest, Hungary
Packaging Contents: Medicine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
School: Budapest Metropolitan University
Course: Graphic Design MA
Tutor: Andrea Brittnek

My goal was to create a unique brand identity for a medicine product line. I had to create the design in a way, that the customer could identify if the product can be bought with or without a prescription. There are two forms of painkillers in this case, tablets and granulates. The visual appearance of the three painkillers (Stomach, Spine, Head - Tooth) had to be unique, to help the customers differentiate them from each other. I used the first character of the pain's spot as the base of the visual identity.

For example:
Has fájás (H) - Stomach ache
Gerinc környéki fájdalmak (G) - Spine Pain
Fej - és fog fájás (F) - Head- and Toothache
(The original language of the packaging is Hungarian)