Creative Agency: Nordik Negócios Criativos
Designer: Henrique Bittencourt Almeida
Project Type: Produced, Commercial Work
Client: Buena Erva-Mate
Location: Porto Alegre, Brazil
Packaging Contents: Yerba Mate
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages of the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name "Buena Erva-Mate". After that, we set out to design the brand's visual identity, developing its packaging and other communication materials.
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