Harlequins Wine Estate (Concept)

Designer: Amber Southall
Project Type: Concept
Location: Perth, Western Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Card
Printing Process: Digital Printing

Harlequin fish are found along the West Coast of Australia with bright colours and a range of species. These beautiful fish all have their own personality traits which is reflected with the flavour of the wine it is paired with. The brand concept was a play on the word "Harlequin" and to create a simple, serious brand with a hint of fun.

The idea behind the brand is that there is a wine flavour that matches all kinds of personalities.

Harlequin Estate. A Flavour for Everyone!

What's Unique?
The label is created in two parts. As the idea of the brand was to have many different flavours of wine, the top label was designed for bulk print runs and the bottom label was designed to be printed for smaller runs depending on stock. This gives versatility to the wine label and cost effectiveness.