Creative Agency: Stag&Hare
Founder + Creative Lead: Andrew Kibble
Project Type: Produced, Commercial Work
Client: Blue Sky Soda
Location: New York, USA
Packaging Contents: Soda
Packaging Substrate / Materials: Aluminium
Stag&Hare was challenged to create a platform for Blue Sky soda, a regional brand with heritage in the American Southwest, to communicate its unique craft story to a national audience.
Understanding the consumer climate is increasingly focused on authentic, quality experiences the brand's all-natural ingredients – pure cane sugar, natural fruit extracts, essences, and oils – allow the brand to fit within consumers’ “Better For Me” lifestyles. So, we crystallized Blue Sky’s brand idea as “Rooted In Real.”
To give power to that idea in the marketplace, Stag&Hare developed a 360-degree expression of ‘real' through a design language that included materials and finishes, color palettes, typography, photography, and illustration, as well as tone of voice.
"The design language," says Andrew Kibble, Stag&Hare Founder and Creative Lead, “helps to bring to life the story of honest ingredients and true to nature philosophy at the heart of the brand. The identity expresses a spirit of freedom while retaining the longstanding heritage of the brand. The design system is anchored in a hand-crafted look and feel, evoking quality and simpler times."
Dear Sir/ Madam,
ReplyDeleteHave a good day!
My name is Linda, I am writing to you from Asia Food & Beverage Co., Ltd, a leading beverage manufacturer & exporter in Vietnam.
I got your information from your website when searching google, and acknowledge that you are distributing a wide range of The Beverage.
So I would like to contact and offer you our OEM/ODM beverage manufacturing service.
As we are beverage manufacturer and exporter. We produce Coconut Water drink, Aloe Drink, Watermelon drink, Fruit Juice Drink, Coffee Drink, Energy Drink, Sparkling Coconut Water drink, Sparkling Juice Drinks... and Fruit Milk Drinks also.
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for further information about us and products we are producing.
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