Creative Agency: Partisan Du Sens
Project Type: Produced, Commercial Work
Client: Piper - Heidsieck
Location: Paris, France
Partisan du Sens presents its latest creation: A new identity for Piper – Heidsieck
For Piper – Heidsieck, Partisan du Sens boldly creates a new identity, the one of Champagne house with know-how and exceptional heritage founded since 1785.
The purpose was to reinvent the « RED » its iconic color, place it in the heart of the house, to tell the Piper and Heidsieck’ story which become one thanks to the « dash ».
Until now considered only as a punctuation mark, the brand has revolutionized it with finesse and reveals the brand’s new platform entitled « dash of seduction », activated in 360°.
To upgrade the range, the focus has been made on colors and details of each part of the pack. Create a specific red, close from the original red, a real color of “seduction”. Choose the paper, with a natural aspect strengthening the quality perception. Dose out varnish and embossing, for an elegant and modern image.
Finally, a new coat of arms integrating a historical code of the brand: the “P-H” initials.
Partisan du Sens signs a fine work for the Piper – Heidsieck House and gives it a new momentum.
A new incarnation of Piper-Heidsieck’s range.
For Piper-Heidsieck, Partisan du Sens establishes a new identity on the classic range. To upgrade the range product, the emblematic red illustrates each cuvee. The specific form of the collar highlights the coat of arms, the caps match the labels’ colors, the matt paper plays with materials and brightness.
Affirm and embody each cuvee of the range with new color codes while keeping the red touch.
- The Brut Cuvée: Signature of the brand affirms the red more vibrant
- The Sauvage Cuvée: Its rosé reflects audacity of the wine’s color
- The Sublime Cuvée: more gourmand in line with the wine promise and flavors
- The Vintage: A unique anthracite stamped with the millesime
Refocus on the values of Piper-Heidsieck House, the codes decline with elegance and coherence.
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