Tuny Sport

Creative Agency: ForumStudio
Senior Designer: Daniel Paul
Creative Director: Carlos Ochoa
Project Type: Produced, Commercial Work
Client: Tiny / GrupoMar
Location: Mexico City
Packaging Contents: Seafood
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Tuny Sport, a protein without limits
With the vision of capturing new moments of consumption through innovation, Tuny has identified the opportunity to expand the benefits of tuna's protein in nutritional terms into a growing territory where few brands can penetrate.

Tuny Sport personalizes and emphasizes its attributes through an abstract language according to the graphic guidelines that the world of sport has adopted and developed for consumers who identify with this lifestyle.

How we contribute?
We basically established two objectives. Build a hierarchy of communication based on their nutritional attributes that are the stimulus of any sport diet; and the biggest challenge… transforming the perception of a product and a brand that always has been seen as a "canned product" to direct it to a completely fitness environment.