Creative Agency: Jacob Jensen Design
Project Type: Produced, Commercial Work
Client: Thise Majeri
Location: Roslev, Denmark
Packaging Contents: Dairy Products
Packaging Substrate / Materials: Paper, Cardboard, Plastic
The Danish organic dairy company, Thise, has been on a tremendous growth path for the last 25 years. All this has happened without any master plan as to what their graphic profile should look like.
Coming up on their 25-year anniversary, Thise decided that it was high time to get a grip on their many graphic expressions. They joined forces with Jacob Jensen Design. The result was a revitalised corporate identify and a packaging design guide.
A beautiful, lively colour scheme based on the already established traditional colours for Danish dairy products. A consistent splitting up of information into primary, secondary and tertiary levels and a clear-cut and yet classic logotype.
Altogether a profile of iconic simplicity that sends a powerful, intuitive signal and makes Thise products stand out visually and qualitatively among the other items in the dairy aisle.
What's Unique?
A beautiful, lively colour scheme based on the already established traditional colours for Danish dairy products. A consistent splitting up of information into primary, secondary and tertiary levels and a clear-cut and yet classic logotype. Altogether a profile of iconic simplicity that sends a powerful, intuitive signal and makes Thise products stand out visually and qualitatively among the other items in the dairy aisle.
I know this packaging might work on an aesthetic level, but from personal experience the legibility of the font strength used is horrible. It's really hard to read even for people with regular eye sight.
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