Designer: Hyewon Im
Project Type: Student Project
School: Pratt Institute
Course: Special Project
Tutor: Alisa Zamir
Location: New York
Packaging Contents: Organic Bath
Packaging Substrate / Materials: Glass bottle, Stone, Cardboard, Carton
Printing Process: Digital printing
Mission Statement:
To wash the stress away with high-quality relaxation for healthier lives.
Design Philosophy:
Raw, Fine And Understated
Target Audience:
Main: General Public, unisex / Sub: 1) Late 20’s - 60’s with high incomes. 2) People whose sensitive skin
Channels Of Distribution:
Main: Own brand store / Sub: Hotels, Upscale Department Stores. (Bergdorf Goodman, Barney’s New York, Saks Fifth Avenue, Bloomingdale's.)
Bath Product Components:
- Rosemary, lavender and mint herbal bath oil
- Hand-sculpted vegetable glycerin soap rocks
- Blue clay dead sea bath salts
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