Creative Directors: Joe Cecere & Mike Schacherer
Designer: Dana Kingery
Project Type: Student Project
School: University of Minnesota
Location: Minneapolis, Minnesota
Packaging Contents: Ice Cream
Bridgeman’s Ice Cream is known for its ice cream shoppes, but is now making the move into grocery stores. New packaging was needed to promote Bridgeman’s history while bringing them into the current premium ice cream market. The renewed packaging focuses on the good parts of Bridgeman’s history while creating a timeless brand to create joy for years to come.
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