Design: Disruptive Brand Innovation
Project Type: Concept
Location: Buenos Aires, Argentina
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset Printing
Branding and packaging project for KALT, Natural Ice Cream.
This piece was created as part of a system of premium and natural ice cream packs, in this particular case it was decided to develop the tangerine flavor product. The shape of Kalt's packaging is extremely unique, which added to its sophisticated aesthetics and its minimalist color palette achieve a unique product.
Kalt's communication also includes visually clean identity and contextual elements that accompany his ice cream, and enhance the message: "Natural" as opposed to "Craft", concept that has lost strength in the market and is appreciated today as a commodity .
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