Design: Artero Julia, Baeck Ángeles, Suaya Florencia
Project Type: Student Project
School: Elisava
Course: Master in Packaging Design
Location: Barcelona, Spain
Packaging Contents: Deodorant + Perfum Sample
Packaging Substrate / Materials: Plastic
Printing Process: Serigraphy
The brief: Create a revolution in personal care.
New product development: a customizable scent / pack based on someone’s digital feed. In order to customize and personalize a deodorant to Rexona's each brand ambassador, a unique scent has been created based on each one's experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed. A way of gifting someone an instant of that memory they would've probably wanted to last forever.
0 comments : Instance - Instagram + Rexona Scent
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