Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: PHILCO
Location: Argentina
Packaging Contents: Lamps
Packaging Substrate / Materials: Plastic, Paper, Cardboard
Printing Process: Offset
Philco begins his career in the segment of lighting lamps and plays all across the spectrum! The new lighting line from Philco is inserted in different sales channels, reaching consumers with very technical information from a clear and accessible place, in order to attract the public that does not know the brand in this new segment.
The great challenge was to achieve competitive proposals in a market with such a broad and competent shelf market, research and analysis were essential to determine the place of the brand and the position of Philco Lighting in the intermediate range, with projection to the high range of the category.
We focus the information on three communication axes: energy saving, type of lighting and technology. We rely on a system sufficiently rich in colors, fonts, shapes and signs that could communicate the technical information in a clear and simple way for the average consumer .
A great project that is open to new technologies and new presentations.
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