Design: Packvision Agency
Project Type: Produced, Commercial Work
Packaging Content: Chocolate
Technique: Blind embossing
Location: Russia
Challenge:
Packaging for small square chocolate bars. This package should be bright, catchy, noticeable on the shelf, wild. That she wanted to take in hand and consider.
Process
We tested a lot of patterns on holographic material. Holography is an unpredictable material, which gives an interesting and unexpected effect. Creating a package for square chocolate bars - we used a geometric pattern.
A task
Create a package for a set of chocolates for 5gr - 8pcs. with the use of holographic material that would stand out favorably on the shelf, was attractive and unusual.
Decision
Packing based on blind embossing without printing. Shows a variety of possibilities of the material, gives additional effects. Due to the overplaying of the material and its large area - it is noticeable on the shelf.
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