Design: ZARATE · INSA | Design studio
Creative direction and design / lettering: Matias Insa & Guillermo Zarate
Project Type: Produced, Commercial Work
Client: Bodega Santa Julia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Offset, foil stamping, transparent silk screen
Redesign of Santa Julia varietal´s packaging, an icon product from Argentina. Elegant, modern and warm design with lettering of great personality and appearance, which allows the product to distinguish from others and make an impression on the supermarket shelves. A distinctive typographic stamp was incorporated to convey innovation and sustainability, fundamental values of the winery.
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